Member-only story
Facebook: The Online Nursing Home for Boomers
Once a revolutionary social network connecting college students, Facebook has become what I like to refer to as an “online nursing home” for Baby Boomers. While younger generations have migrated to platforms like TikTok, Instagram, and Snapchat — Facebook has become a digital refuge for an older audience, fostering a unique mix of nostalgia, misinformation, and family updates.
Why Boomers Love Facebook
For many Baby Boomers, Facebook is more than just a social network; it’s their digital front porch. It offers a familiar and easy-to-navigate space where they can reconnect with old friends, share life updates, and engage in communities that align with their interests. From recipe swaps to political debates, Facebook has become a hub for their daily interactions.
The Meme-Filled Reality
The “Facebook Boomerville” experience typically features a continuous flow of ridiculous political or controversial memes, chain posts warning about hackers, and heartfelt yet sometimes poorly sourced inspirational quotes. While younger users may roll their eyes at the all-caps rants and questionable medical advice, Boomers view Facebook as an extension of their social lives, allowing them to connect without leaving their recliners.